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Kleenmaid – the best you can be
Kleenmaid is a 100% Australian owned success story – a story of talent, involvement and commitment.
From modest beginnings in 1985, the company has developed its vision to deliver Australians better quality, more reliable home appliances, backed by outstanding after-sales service.
Now turning over more than $100 million through more than 30 stores nationwide, Kleenmaid is Australia’s largest direct retailer of premium kitchen and laundry appliances.
We use the best manufacturers from around the world to produce Kleenmaid branded products, and our business is set to double over the coming years as we open more stores to reach more parts of Australia.
Kleenmaid is a company of innovators and leaders and employs 500 people Australia-wide.
We strive to sell the best products we can find, scouring the globe to find them. Equally, we like to employ the best people in the business. Kleenmaid is a team of highly motivated individuals working within an environment of exceptional training and support.
At Kleenmaid we not only sell the best you can own – we all strive for the best we can be.
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"The products are awesome which is definitely an advantage. I'm backed up
by a professional retail culture that delivers on customer service and invests in its
people by providing great training. I've already had Study Tours to the USA
and Europe. And, I've almost qualified for another overseas Study Tour."
Vik Nankany - Auburn
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"At Kleenmaid we offer a totally different level of quality and service than our competitors.
Our appliances are without doubt the best anyone can own and our warranties are the best in the industry, supported by ancillary benefits that include our No Lemon guarantee.
And we congratulate top sales achievers through our Star Club incentive trips to Europe and America.
There is little doubt that these sales stars know all about commitment and that believing in the product readily translates to sales as well as customers for life."
Bradley Young, Sales and Marketing Director
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Vicki has worked for Kleenmaid for around six and a half years and throughout that time she has always been among our top sales achievers. She travelled on her first trip, an exhausting joint US-European tour, back in 1999.
"While the factory tours, particularly GE were extremely beneficial, the best aspect of the tour was the opportunity to share ideas and information with the other sales consultants and franchisees."
"There was a stage where we were all on a bus and the microphone was passed around to each of us so we could tell various sales stories. I found the experience to be extremely beneficial and motivating as it provided an opportunity to hear how other people handled various situations," Vicki said.
Vicki's success is without doubt attributed to her commitment and business philosophy, which involves conducting her job as if it were her own business.
"I'm very fortunate that the overheads of my 'business' are paid for by John and Viola (Osborne Park Franchisees), so the least I can do is to make sales so that this win win situation continues and is profitable," she said.
Vicki Thomas, Osborne Park, WA
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"The biggest difference between Kleenmaid and my previous employers is that while others expect the world, Kleenmaid actually gives it to you."
A strong believer in the concept of 'team', Maree says that if your team is happy you deliver 'happy' results, which is her way of saying sales success.
"Having fun, enjoying your work, your work environment and celebrating success all breeds happy people. Rewards such as the travel opportunities certainly provide great benefits but small and inexpensive tokens of appreciation also play a big role in generating success," she said.
Maree is a strong follower of the Friedman sales process and believes that to be successful you need to do what successful people do.
"While training, role playing and sharing is very much a part of my management style, I go out of my way to make our daily sales meetings fun and inspirational. I try different things to keep our meetings interesting so that our people look forward to them," she said.
Maree Bengston, Fortitude Valley, Qld
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When asked about his background, Aaron very honestly said that he had never sold a thing in his life before coming to Kleenmaid.
"I was studying a Masters of Environmental Science Degree with majors in Ecology and Planning," he said.
While he was short on sales experience, with plenty of heart and a strong desire to do well, Aaron hung out at the store to see how it all worked and took home sales videos to study. He ultimately secured his job by role-playing a washer sale to the store owner and he's never looked back.
"I spent a lot of time listening to how the top sales people dealt with customers. I'd make a point of cleaning a nearby stand so I could hear what was going on," he said.
Since his commencement at Kleenmaid Jindalee store in October last year, Aaron has rapidly increased his sales figures.
It just goes to show that while sales experience may be beneficial it's not everything. However, the desire to learn and to be successful is without doubt, the key to sales success.
Aaron Jeffrey, Jindalee, Qld
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Michael achieved his million dollar benchmark within 13 months of employment with Kleenmaid, and that's without a sales background!
When he took off to on the United States trip, it was the first time he had ventured out of Australia. For this 25 year old the experience offered fantastic opportunities not only to see another part of the world but also to visit some of the world's best factories.
"Visiting Chicago and attending the races at Churchill Downs was a personal highlight while the GE factory was without doubt a professional highlight," he said.
Michael's attitude is that you can never learn too much and the better you listen the better you sell.
Michael went on to qualify for the Star Club study tour to Europe and says, "Everything was fantastic but in particular the Steel factory lived up to my high expectations. It was a very slick operation, a surprisingly small work force but one that is unbelievably efficient in manufacturing. The factory itself was immaculate.
"I took a lot of notes and I've recently typed them up, which reminded me of all the different things we experienced. I've been able to use this information in my sales presentations. For example, when you see the process of an oven or other appliance being made, it makes it so much easier to explain things to customers. I guess you have a stronger belief in the products."
Michael Hermannson, Stepney, SA
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The brightest star amongst an entire galaxy of talent at the Perth Home Show this year was Collette Jamieson.
According to Collette whose background has been in sales with Freedom and Harvey Norman, the key to success is making your customers feel comfortable.
“Home Shows are fun and people are giving up their weekend to attend so they want to enjoy the experience rather than feel any ‘hard sell’. The trick is to develop relationships and make it easy for customers to buy,” she said.
Collette Jamieson, Myaree, WA
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Andrew Lee also proves that you don’t need a background in the appliance industry to create extra-ordinary sales results. Andrew set his mind to using Kleenmaid’s Friedman sales process and is reaping the rewards.
“I’ve played a lot of sport and I know that practice makes perfect,” he said.
“The system and the numbers make it possible to identify where you are performing and where you need more practice to improve. Add to this our 5 year warranty and no lemon guarantee to remove buyer-risk and it becomes fairly easy to make sales,” he said.
At the recent Sydney Home Show, Andrew ranked number two on the Show’s sales ladder, missing out by the narrowest of margins to Vicki Thomas.
The Home Show was great. My focus was adding-on and it paid off as my average sale was around $15,000. But apart from that, it was great to meet people from interstate stores, to see them in action and to learn from them,” he said.
Andrew Lee, Dee Why, NSW
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Rob has recently returned from a Star Club study tour to Europe. When we asked him about the experience, the words “fantastic” and “we were spoilt rotten” seemed to be used over and over.
However, Rob also said that for him, the trip was a confirmation that Kleenmaid, the international suppliers and his own personal belief system are all linked.
Rob says that the Star Club study tour was one of the most rewarding experiences of his life and provided the proof that anything is possible when you set your mind to it.
“It was definitely a trip of a lifetime and we were spoilt rotten. It was quality all the way – how we travelled, where we stayed and the hospitality from our hosts was fantastic.
“Importantly, we were treated as professionals and felt valued. We also had time to talk and get to know people like Andrew Young as a person, not just the owner of Kleenmaid, but also the executives of our supply companies, which provided a rare insight into the personal, as well as corporate philosophies that make all these companies so remarkable,” he said.
Rob Deephouse, Maroochydore, Qld
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